Visual identity for NU HIER
- i.c.w. Koehorst in 't Veld
NU HIER (now here) is an initiative that links vacant sites with users from the neighbourhood, schools, clubs, corporations, and associations. Their cooperation and combined entrepreneurship is the engine behind what in this case is a project on the periphery of the centre of Rotterdam. After a party centre went up in smoke, this vacant site awaits a new function, so building ground is reclaimed, if only for a time, as public space. This period can be used as a lab stage before everything has been determined.
The typeface and programme icons for NU HIER are made of barricade tape. On the site the tape is not only used for lettering and illustrations, but also to demarcate and to hold things together.